Logo Refinement
Jenkem Magazine approached us with a specific issue: their existing wordmark lacked sufficient performance at smaller sizes, which became particularly critical as they prepared a collaboration with Converse.
We undertook a detailed typographic refinement and optimization of the existing wordmark, adjusting the kerning, letter spacing, proportions, and individual letterforms to improve legibility, balance, and scalability across different applications and sizes.
Alongside the wordmark refinement, we also developed an original graphic artwork to complement the collaboration and integrate seamlessly into the collection.
The refined wordmark was subsequently adopted by Jenkem as their primary logo system, becoming the standard across their products, magazine publications, collaborations, and other brand touchpoints.
Creative Direction
Jenkem Magazine
Design
BOLD / Fernando Denti
Brand Strategy Manager
Alexis Castro
Director of Partnerships & Sales
Thomas Barker
Special thanks to Ian Michna, Jenkem founder and owner